4 Simple Steps To Your Network Marketing Online Prospecting Success  

Posted by Roger Smith

Prospecting in general is not brain surgery. It is just a set plan to find people to talk to about your business. You cant get any more simple than that. However, talking to people is critical and prospecting is one of the things you must do not once in awhile but on a daily basis. If you don't, you will run out of people to talk to and join the 90% of new network marketers that are no longer in the business. This doesn't mean the business doesn't work, it does. It just means they did not prospect well, ran out of people to talk to, and share their products and stories with.

There are 4 simple steps to Network Market prospecting. These steps have been taught for many years, and the reason is real simple. Their effective. There are steps you need to learn and follow. Just as there are stairs that lead to the top, the same is true with the way you will need to approach your prospecting needs. You will need to take one step at a time to get to the top. Doing Network Marketing prospecting correctly, will do just that. It will get you to the top. It will furnish you with a large amount of names and have many people looking at your business all at one time.

So what is the process?

1) Finding

There is a many of ways to do this. This, at times, will be very easy as there are people everywhere. They all want the best life has to offer. At other times, this is an art. You sometimes need to be creative, as you need to have several tactics to find people who may be interested in seeing your products and business. You need to constantly find new sources of leads for your Network Marketing Home Business. Simply put, finding is looking for the people who want to use your products and services, as well as looking at your company.

2) Exposing

Now that you have found some people, you need to do what is called an approach. This is nothing more than a quick, "commercial like", look into the company and type of people you are looking for.

It is at this time, you are only giving out the idea, no information. You need to see if the idea is appealing to them, if they want to know more or if they would help, you locate others who would.

3) Separating

You have to divide your people into two categories. The two sides will be ones who will not listen or ones who will listen. If they will listen to you then you move them up. If they will not listen, then take a quick moment; talk about the product, and about getting some referrals. This step is critical and you need to have it mastered. It will save you from wasting time with those who are not even interested.

4) System

For those who are willing to listen, get them into your company or in the upline recruiting and retailing system, and let the system do the work. Get them using your product, and then schedule them for a formal Network Marketing presentation. This could be a conference call, webcast, three-way, in home meeting, or a Business Briefing.

This 4 step process can be compared to a filtering system, what it does is filter out the ones that are not really interested, and you spend your time with only those who are actually interested in learning more about the product and business.

© 2008 Copyright Magnetic Leadership Marketing. All Rights Reserved

PSST...Say...Are You Attracting or Repelling Prospects In Your Business?  

Posted by Roger Smith

Basically there are two ways in which you can either attract or repel prospects. I call these Attraction Marketing and Repel Marketing.You can either attract or repel prospects with your current traditional marketing activities...such as: networking, direct mail, your web site, your product or services, etc...

You can also attract or repel prospects with "invisible" marketing...such as: the way you present yourself, your attitude, the tone you use, in the way you run your small business, your thoughts, your actions, your motivation, etc...

Think of a person who is a know-it-all. "I am great, I am the best, I have the most experience, I am the one you should work with. You would be crazy not to work with me, hire me, pay me, my advice is right, you're wrong, you don't know what you're talking about"...and on and on and on...

Turns you off, doesn’t it?

A major case of Repel Marketing. Essentially you are repelling the prospect just as a know-it-all person repels you.

Now, think of the person who takes time with their new prospect the one who is empathetic, who listens and cares...whom you can call at 2:00am with a problem to find understanding and a listening ear. When that person offers advice, you listen because you trust them. They know how to help since they have heard you instead of trying to force their ideas on you.

Great case of Attraction Marketing. Essentially you are attracting the prospect just as the empathetic, listening, caring person attracts you.

Obviously, Attraction Marketing is the way you HAVE to market your MLM business.

By adding Attraction Marketing to your routine, your prospect is attracted to you. Your prospect wants to be around you. Your prospect trusts you. Your prospect feels comfortable with you. And your prospect will buy from you.

If you are not attracting new prospects, you are probably a Repel Marketer.

"Who me? How could I possibly be a Repel Marketer?"

It’s easier to be a Repel Marketer that an Attraction Marketer.

Let's discuss Repel Marketing in detail. If you can avoid these repellants, you should be able to make sure you are more of an attractor.

Repel Marketing

Most new associates in MLM who are repelling clients usually don't know what's going on or why they aren't getting more business. The problem can be very hard to notice, because it is usually invisible or at least very subtle.

For example: How do you present yourself for face-to-face meetings with prospects? Do you look professional? Or, do you look like just crawled out of bed? Are you on time to your meetings? Or, do you keep the prospect waiting? When something makes you late, do you call to let them know you are on your way, or do you show up 20 minutes late and offer an excuse? Everyone's time is valuable. Being even 5 minutes late can be seen as rude to some. Are you repelling rather than attracting by not treating your prospects time as a priority?

The examples above are invisible or subtle ways you may be a repeller. But, there are obvious ways that you may be repelling clients too...

The Internet offers small business owners a great way to repel customers. How does your web site look? If your web site looks like crap all together, then that's how people see you and your business. It's not a very flattering much less, a professional image.

The content—or lack there of—in a web site can be a big repeller.

Attraction Marketing

There are 3 key steps that you must incorporate into both your traditional marketing and invisible marketing to make sure you are an attractor.

1. Listen to your prospects

Understand their problems. Empathize with their fears. You should listen 70% of the time and speak no more than 30% of the time. Aren't you attracted to people who listen to you?

2. Speak directly to the prospect's issues and concerns

Talk about them, more than you talk about yourself. Answer the "so what's, who cares and why should I make a move?" Aren't you attracted to people who don't make life "all about them"?

3. Let the prospect know exactly how you can help them

Articulate clearly. Let them know exactly what they will get and what they can expect. Aren't you attracted to people that don't spring unwanted surprises on you?

You already know if you're attracting clients. Now you know some of the reasons why you are repelling them.

If you're not an Attraction Marketer, then take an honest look at yourself as a small business owner—both in your traditional marketing and invisible marketing. Look at things from your prospect's point of view. Would you genuinely be attracted to doing business with someone like you? Or, would you be repelled at the thought of spending money with a business like yours?

If you have to think twice about this advice then, it's past time to stop being a repeller. Your work is cut out for you...and, you don't have a minute to waste.

© 2008 Copyright Magnetic Leadership Marketing. All Rights Reserved

The Quality Of Your MLM Leads -- How To Generate Responsive MLM Leads 101 -- Part Two  

Posted by Roger Smith

When it comes to lead capture pages, ask for as little information as possible. You are trying to guide and persuade as many leads as you possibly can. What information makes you feel uneasy handing over to someone you have never met before goes for the majority of people online. The more information you ask for, the less likely folks are to hand it over. Conversion rates generally relate to the amount of information requested, the lower the conversion rate you have the more information you asked for on your capture page. This holds especially true for lead-generating conversions.

Your visitors expect to get something in return for their information they provide to you, just as you expect to get your cup filled with coffee when you exchange money for a cup at a coffee shop. What your visitors have to provide should not be more than they perceive necessary. Would you pay $10.00 for a small cup of coffee, even if you were in Seattle at a Starbucks? The more information you want your visitors to provide, you will have to provide more value in relation to the request.

More appropriately in the context here of this article, you will want to provide the same value for the more information you ask for on your webpage. If you wouldn’t provide your daytime phone number, street address and desired income for a newsletter then you need to ask for as little as possible. With internet marketing, you are probably better off simply asking for the names and email addresses if you aren’t going to provide incentives.

You will want to ask for information relating to your message. Because you are talking about a business opportunity you will need to ask for information such as:

"Enter your name and email address with phone number and we will send you our free report and reserve your spot for tonight’s executive conference call. Here you will get the chance to meet our executive members and hear in greater detail what we are all about..."

If MLM Prospects get it, they will become MLM Leads

Your visitors’ attention span is about less than 3 seconds. Due to back buttons on many computer mice, some online market researchers have stated less than 1 second. The bottom line is, if visitors can't quickly get your content or see where they need to go, they won't stick around and you will not have a lead. Don’t create pages that are very long where the user has to scroll endlessly to the bottom of the page. Break up your content into short and sweet bites with proper navigation structuring. You want to make your site is presentable and easy to navigate. Qualify to Improve MLM Lead Quality

Remember, you are your visitors’ guide; it is your responsibility to help your visitors convert to a lead as soon as they land on your site. The nature of the lead generation is the same to sales; some visitors may not be in a buying mood. Where some visitors will buy no matter what you say, they are just in the right mood at the right time. Just as qualifying a customer is as important to get a customer to buy a product. This process is just as important in generating a lead. You have probably heard, “it’s a numbers’ game” or “some will, some won’t, so what”. These clich├ęs are just as true in generating leads. You need to focus on your numbers to see what is working and what isn’t working to better tune your campaign. Want Responsive MLM Leads - The proof is in the metric’s pudding

You need to measure what you have done and how well you have done it.

1- Conversion rate (responses): How many visitors viewed your internet-video about your company and products, subscribed to your newsletter, or opted in to your email list?

2- Time spent on your site: What is the overall average amount of time each visitor is spending on your site?

3- Abandonment rates, especially on contact pages: Out of the total number of visitors how many left without completing the process? Where on your site are your visitors jumping ship? Are you losing visitors right before you turn them into a lead?

© 2008 Copyright Magnetic Leadership Marketing. All Rights Reserved

The Quality Of Your MLM Leads -- How To Generate Responsive MLM Leads 101 -- Part One  

Posted by Roger Smith

The basic premise of shopping or doing research online is that a prospect will not have to talk to anyone to get the information they are after. It is a journey so to speak, they can look and not touch, go where they are told and not ask any questions until the end. Your visitors (like kids on a field trip) are on your site because of some simple curiosity that has led them to your site. You are their guide. They expect you to know where you want them to go and show them everything they want to see. Every click from a visitor on your site is a question looking for an answer. The click represents an opportunity for you (the guide) to answer their question correctly leading your visitors to the light at the end of the tunnel. So, they (visitors) better get what they want as quickly as possible or they’ll click their back button and look for another guide.

When the content of your website convinces a visitor that your information is valuable to them; they give you something of value in return. They give you their valuable information by becoming a lead.

Let’s just get one thing straight, it doesn’t matter if your website has a simple or complex sales process. The nature of a website in the context of this article is irrelevant as to the objective of any website is plain and simple, it is persuasion.

You may or may not have heard of “funnel marketing”. So, what is funnel marketing”?

Funnel marketing is a customer approach of going backwards in the whole evolution from prospect to lead, lead to customer and customer to repeat customer. In order to use this process, ask yourself these questions: who, what and how?

1- Who do I need to convince?

2- What am I convincing my visitors to do?

When the objective of your site is generating leads, you want to convince your visitors to fill in a contact form for more information, register to download some sort of free information, a e-book or demo, register for special offers, opt in to a newsletter or e-mail list, or use “email a friend” to forward interesting content on your site to those they know with similar interests.

Now that you have your target audience, in this case, business opportunity seekers which represent your “who” from above, and you have identified the action you want them to take, which is turn them into a lead. You will now need look at configuring an online experience that incorporates your answer to the third basic question:

3- How do I most effectively persuade my visitors?

Relevancy = More MLM Leads Conversions

Identify what really matters to your visitors. What motivates them to seek you out? What problems do you solve for them? Identify the benefits your products or services offer. Think in reverse (remember funnel marketing), what motivated you to sign up into this business. You Want Qualified MLM Leads for Your Home Business, not overzealous money seeker leads. So Hold the Hype and Industry Lingo

Unless you’re speaking to a targeted group of people, who know your industry inside and out, do not get lost in translation. Your message needs to be clear; it always helps to state your message clearly for the largest audience possible. Create an FAQ on your site for industry terms you can link to if you must use industry specific terms. This will send your message without sending your visitors to your competition.

Leave out the hype. People buy from people, not from super duper, cutting edge, one of a kind, solve all systems. Because people buy from people, don’t brag about yourself or how great you are and how much money you’ve earned. Your visitors are interested in finding out what you can do for them. In the process of finding this out, they will want to know who is speaking to them. Have you ever noticed how authors write a brief biography in the back of their book? You should do the same. However, on a webpage you will want to create an “about me” page where people who are interested can click there to read about your accomplishments.

This shouldn’t read like a resume, but rather the ever popular interview question, “tell me about yourself’. Talk about where you went to school, where you reside, your family, what motivates you. Bring yourself to their level and earn their trust by answering their unanswered question of “who will I be dealing with?” Remember, people buy from people, so identifying with your audience is very important.

This is enough for now to let you research further. Next week in part two of this series, I will include information on achieving higher conversions or more MLM Leads for your MLM, Network Marketing and Home Based Business Opportunity.

© 2007 Copyright Magnetic Leadership Marketing. All Rights Reserved

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