Hey...Network Marketers - Stop Wasting Money Buying Leads!  

Posted by Roger Smith

This morning as I woke up, and I found myself thinking about my life and my business in general as a network marketer. I started to think about the differences between successes and most failures in this business, and the first thing that popped into my mind was lead quality.

When a new associate buys leads from from an online company, they really have no idea where these leads are coming from. This means you are going to give up a large amount of control, and money for your leads. After purchasing the leads, you are left with little information about those leads. You have no idea were or how these leads came about. The two things you do know is:

1. I bought them.

And...

2. I hope they want more information on my home businesses opportunity.

This is all you really know about the leads that you will buy. You have no idea how they came to fill out the form that made them leads in the first place. You have no idea what the form consisted of, when they filled out the form or how many other marketers got the same leads as you did. Most lead companies will give you a general idea of how they got the leads, but in the end, it is up to you to make the decision of whether you trust them or not.

To be honest with you, this concept has made me wary of the whole business. To be honest, without having the above information, I had no l way of knowing what they expected of me or what I expected of them. Another aspect of lead companies is, now and then, one may find themselves going out of business. This leaves you with the prospect of rushing around trying to find a different lead company who will have a completely different lead generating method.

If your not interested in buying leads, you will need to find a way to generate leads yourself. This however will mean more work on your part. However, there are a great many benefits that will come with generating your own leads. My opinion is that, as a network marketer, generating your own leads is far more fulfilling and promising than purchasing leads.

Why you may ask?

You see, when you find ways to generate your own leads, you will know where these leads come from, what type of form they were required to fill out, the costs of these leads, when they filled out the form and, probably most important, that no one has these same leads. When you generate your own leads, there is only one person that has them and that is you.

Generating your own leads allows you the comfort of knowing exactly why the leads filled out your form. You already know what expectations they have from you because it was you that set them. This will leave you with the knowledge of exactly what your leads want and what you expect from them as well.

By filling out your form and opting in to become a lead, they are asking you for more information about your home business and nothing more than that.

Another benefit about generating your own leads is that you have full control over every aspect of your growth and potential. It is entirely possible you can determine how many leads you can generate in relation to the time and cost that is involved with the process. Furthermore, you will also be able to determine how many of these leads will transform into a new team member for your business.

If anything has caused an improvement between my successes and failures as a network marketer, it is generating my own leads. It is something you will definitely want to consider for your long term success.

© 2008 Copyright Magnetic Leadership Marketing. All Rights Reserved

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