What's in It For Me (W.I.I.F.M?).... Years back when I first got involved in network marketing I was looking for ways to add new associates to my team; I had to proactively go out and seek them.

The marketing strategies I was taught and used included networking and proactively go to my primary companies weekly hotel meetings, along with keeping in touch with my contact list of friends and business associates in the hopes they would refer me to new open minded business recruits.

This type of marketing efforts supported my business 100% in the early years. I'm embarrassed to admit it because I should know better, that's when I fell off the marketing wagon.

I just didn't have the time. Or, I guess one could argue, I just didn't make the time nor did I really want to keep up this type of lousy marketing efforts. Not an ideal scenario by any stretch. But it's also pretty typical, especially for new associates who are learning to become leaders. Then, 2 years ago, I discovered attraction marketing. With attraction marketing you attract qualified leads TO your business so you don't have to go out chasing them.

You forget about "selling" and you focus on "serving."

And just like a magnet, you start attracting new and eager prospects. They see you or hear you or read something you've written and if it resonates with a problem or need they have, they come to you. Can you imagine what it would be like to have new prospecting leads emailing you, calling you and visiting your web site all on their own? Instead of you having to track them down and convince them to call, email or visit your website?

That's attraction marketing. And it's so much easier and comfortable than traditional sales and marketing.

And, if you do a good job of creating a very clear and concise positioning for yourself and your business, you'll attract exactly the right clients and anyone who is not a good fit for your services will not be attracted.

You can actually focus on doing what you do best and THAT is what attracts new prospects to you. Yes, you do have to put a few elements in place to start generating awareness of you, but again it becomes more about serving than selling. The best part is, you can get off the revenue roller coaster and create a more steady business this way. Because you always have new prospects coming into your marketing funnel.

Attraction marketing doesn't have to replace your other methods of marketing. For example, I still network and keep up with my relationship marketing and speaking/teleseminars. But it sure is an easy way to really step up your results and practically put your marketing on auto-pilot.

Have you felt the need for an effective leader in your work place because basically there aren't any around? Have you felt frustrated that there are a lot of activities and yet nothing seems to get accomplished? Targets and objectives are forgotten. Is it then time for you to do something about it?

It is a basic instinct for most people to follow the leader in the crowd and be content. But maybe deep down inside you are different and want to break away from the masses and use the god given qualities and talents that make you want to take the lead and achieve results.

Even if you think you currently have some qualities of a leader, you still need knowledge, practice, drive, tenacity, experience and enthusiasm to be a good leader.

To be an effective leader, one must be able to influence others to accomplish goals, to contribute to the organization and and group. Leadership is not about using positional power to drive people. It is the ability to bring together the team so that they can see the value of the end result that needs to be achieved. This way the actions they take are driven by something bigger than themselves.

There can be no leader without followers. People must want to follow you. But how so?

You yourself must have a clear vision for your group. Having a clear understanding about your groups strenghts and weaknesses, knowing who the bosses are, who to talk to, the organization's goals and objectives, and how the organization works is the only way to show others you know what you are doing.

Being a leader is not about what you make others do. It's about who you are, what you know, and what you do. You are a reflection of what you want others in your group to be.

If the team has trust and confidence in you, they will go that extra mile for you. This can only be built on good relationships, trustworthiness and high ethics. The way you deal with people will decide whether you get the team's trust and confidence. Servant leadership is very effective in achieving this. The team will know that you will not ask them to do anything that you yourself will not do.

Good communication capability is important for good leadership. You must be able to clearly state the end result desired and the steps required. It also includes the ability to listen and respond accordingly to the team. Communication to the users or customers and to management is also crucial. There will be good and bad news to be communicated to the different parties. You need to have the capability to tactfully handle especially the bad news.

Leaders do not have to know everything and neither should you claim so. While you may have some skills, you should know and effectively use the skills and talents of your subordinates. This takes time and patience. You may be tempted to take certain actions yourself as your subordinate takes a longer time. Remember though that you are taking time from your leadership responsibilities and also taking away your subordinate's opportunity to gain experience.

Being an effective leader in MLM takes time, patience and tenacity. If you have the drive and desire to be an effective leader, then start right were you are today. Take charge and achieve results with whichever team you are with right now. There are people who will happily give up the hard work required of a leader.


© 2009 Copyright Magnetic Leadership Marketing. All Rights Reserved

It works without fail, every time. It can work with everything you are selling or promoting. It works on the principle of giving before receiving, and of offering more in value than you recieve in money. Your prospect must perceive an increase for themselves in order to want to interact with you. Magnetic Sponsoring is the technique that does this. Then this same technique is used to convert a prospect to a sale or business partner.

1. What Type Of Prospect Should I Target?

It is important to target the right audience to your business. It is a misconception that people looking for business opportunities will be likely candidates for your Network Marketing business opportunity. You will have more success with people already in the business. If you can help network marketers with their sponsoring problems (and we have all have them) you may get a person who might bring a downline in with them.

2. How Do I Attract Them?

Position yourself as an expert in the field of MLM. Hang out at forums and answer some of the newbie questions. If you don't know any of the answers you will need to educate yourself on that topic. This isn't difficult as the amount of information on the internet today means you can learn about almost anything as quickly as you like overnight. Another way is to write some useful articles and post them to the article sites with a link to your website there they my be able to look at articles that you have posted and feel more comfortable and start viewing you as an expert.

3. What Do I Need To Do?

In order to attract the right network marketers you need to make sure your system for the product or program you represents works. This would include lead capture page(s), Google Adwords, Yahoo Marketing, Blogs, Social Network sites etc In fact, a whole system that you can let your prospects use once they join your team.

I have a complete system I give in it's entirety to my team to use to get the fastest possible start with my company. It isn't quite an autopilot system but very nearly. It has the capabilities of generating over 5000 signup's to the business over a 12 month period. So, in short, get your system up and running and document it so you can pass it on to your downline for them to build your business.


4. Did I Choose The Right Company?

It really doesn't matter what you are promoting or who the company is. In fact even the payment plan isn't that important. What does matter is the fact that YOU can help the prospect to get to the level you are at with a good sound step by step SYSTEM. It is the fact that someone who is successful and willing to pass on all knowledge that matters to the prospect and will have them signing up.


5. Creating Hope for People

Most people join Network Marketing because of two reasons. Inspiration or pure Desperation. You need to create hope in the minds of your prospects. They need to know that if they follow you they can and will be successful like you. This fact alonewill help you succeed. You must help others to become successful and you in turn will have success as well.


6. The Most Important Part

I am a true believer in the law of Karma and try help others at every possible opportunity I can. My team benefits from my learning everyday and I in turn earn from helping them, spiritually and financially. Try this...Help 3 people tomorrow without expecting a "thank you" from them and you will get a nice surprise. I promise you that if you try this you will be amazed.

I have lived by Karma for a longtime now and I enjoy all the good things that come my way. Sure I also work hard for the things that I have but I just know someone is looking out for me. Try this system I know you will love it. You may also join my team if you are lost in mlm and want some direction.



© 2009 Copyright Magnetic Leadership Marketing. All Rights Reserved

Ok, I think we’ve all seen and heard it before. “Join now and we’ll build it for you”, or “Join our downline building club and you’ll get rich”. I get many emails each week promising some variation of these statements. I’m almost positive you’ have too. Let’s be honest. I’ve even fallen for these scams myself, and you guessed it, not one of them made me rich.

An automated system would be great, but the truth is that it will never provide long-term success nor a large income. You see, people want to work with people, not web sites or emails, and with a failure rate of nearly 90%, there’s no debate that something is not working.

The question is what portion of the MLM Prospecting System needs to be overhauled and stream lined.

The answer is All of It!

Let me explain. You’ve probably been told to write down a list of your family and friends, order an affiliate web site, send out thousands of emails, or even waste money sending packages of flyers, booklets, audios or videos.

Don’t feel bad, I’ve tried it too, and all I accomplished by doing this was putting myself into deeper credit card debt, while my MLM Company made out like bandits by selling everyone marketing materials.

The truth hurts, but there it is. Now, what can the average person do to turn this situation into a profitable venture?

The first step is to think outside the box and be prepared to grow as a person, develop your skills, and commit yourself to success.

Now, what makes a powerful MLM Prospecting System work?

Before I disappoint you, let me just say that the most successful people in the MLM industry utilize a very simple system to build their businesses. It’s not about the Internet, computers, or guru marketing tactics. It’s much more simple than that.

There’s no magic bullet or super secret marketing tactic.

In a nutshell, your MLM Prospecting System should be built on a foundation of relationships. Web sites and emails cannot build relationships.

There are basically 5 elements to a strong MLM Prospecting System.

1. Lead Generation
2. Personal Contact
3. Presentation
4. Training
5. Mastermind Team Building

I will be detailing each of these topics in future articles, however, I want to briefly go over the basics of each element right now.

Lead generation is the basis for any MLM Prospecting System. You may have the knowledge to generate your own leads, or you can delegate this task to a reputable lead generator. You see, the one thing that successful people understand is the concept of delegating tasks. Find someone who is good at something and put them to work. It’s a win win situation.

Now, you have a lead generator that is producing hundreds, or even thousands of target market leads. What now? Simple, you personally invite them to evaluate your product or opportunity. Don’t waste your leads by sending them a generic email that they delete. Build the relationship with them and make a friend. This is not as difficult as it might seem. Always keep in mind that it should be based on their needs and not yours. If they honestly feel that you’re there to help them they will be much more receptive. People are much more attracted to a teacher than a salesman.

The presentation is where most systems fall apart. Remember, automated presentation systems do nothing when it comes to building a relationship. People not only want to hear about the company, product, and pay plan, but more importantly they need to know that they can succeed and they need to see that you have a simple, effective system in place that will help them. The key however, is not presenting to prospects one on one. The leaders are presenting to literally hundreds of people per day via a simple tool called the conference line. There is a certain skill and technique to be mastered here, but this is how large numbers are created in any MLM business.

Training is perhaps the easiest part of the MLM Prospecting system. Your goal is not to train everyone, in every aspect of the business. Keep in mind; the average person will never be a salesman or public speaker. So don’t teach them to do that. Most people are comfortable with working a job, so give them a job. Simply train them to contact your prospect list and set appointments for your “LIVE” presentation. This way they only need to learn this one skill to build a successful business. Just imagine, how fast your downline would grow if you had 100 people each inviting 2 people per day to your conference call presentation. That is how you create exponential growth. Anyone can be an appointment setter, but very few will ever master sales or public speaking, so use this to your advantage.

Finally, develop a Mastermind team. This is simply a group of 2 or more people with a common mindset. There is power in numbers and when you develop a strong Mastermind group your business will explode. Brainstorming with your team will result in a more streamlined MLM Prospecting System. Remember, you cannot do everything yourself, but as a team, you can accomplish anything.

In short, a successful MLM Prospecting System will never be based on computers or the internet. It will be based on YOU, and your ability to establish relationships, present your opportunity to large numbers, delegate simple tasks to your downline, and establish a Mastermind team effort.

The truth is that the most successful marketers in the world have been doing this for years, but they’re not teaching others how to do it for themselves. Once you start thinking like a leader, you’ll start generating the income of a leader.




© 2009 Copyright Magnetic Leadership Marketing. All Rights Reserved