Seeing Through The Network Marketing Training Illusion
Posted by Roger Smith
Today those entering the home based business arena don't do so on the basis of network marketing and mlm training so that we can do cold canvass calling for prospecting purposes or sales purposes. However, all the training materials that are being sold today essentially points us in that direction along with mailing prospecting packages, card decks and buying leads. You need to remember that you really don't want to sell anything you just simply want to make money.
People fail because they can't sell and no amount of network marketing and mlm training is going to do it either. So now that we've cleared that away lets see where we can go from here.
Yes, working at home can be great, and yes many of us can do it successfully. First we don't need to spend money buying books, tapes, courses, training classes, seminars and what ever else. If this were 10 years ago then maybe we would because we didn't have the technology that is available today. Building a business requires that certain things must be done.
We have to sell products and or services to make money along with building an organization. Who's going to do that? No product or service is so good it'll practically sell itself. When was the last time a product walked up behind you, tapped you on the back and said... Buy me!
You’re told of all the great training your going to get to sell the product that practically sells itself because it's so good. Forget about it, you and I know better. What we can do is learn to use the mouse on our computer, get an online marketing system and poof...your on our way.
These systems will sell the products, will make the "sales" presentations and then follow up with the prospect helping them get involved. So with that we now have a fighting chance. By doing this we've eliminated a ton of reading, expense, time and alot of headaches. 95% of the people that start their businesses don't have a system that "sells" and "recruits" therefore they fail. Because they are NOT SALES people.
That’s why mlm and network marketing as a whole is a good concept because those owners and managers have these facts, and arranged to have most of the answers to remove the majority of the obstacles.
How much training do we really need to run a system already made, tested and proven? In these times it boils down to how much do you want to exit the rat race to take back your life and what's that worth to you? Answer that to determine your budget and don't spend a lot of it on network marketing and mlm training because you don't need it.