Posted by Roger Smith

Most major and small business owners realize the importance of branding their company, but lack the skill to branding themselves on the internet. But most Internet Network Marketers are confused with all the fancy tools and words, like blogs, podcasts, rss, opt-in and auto responder. Others just don’t think the internet is really important. To overcome this, I have come up with a list of 6 steps to take your brand online.

1. Know your Market and create a brand statement.

Most people understand what Network Marketing is, but most do not their brand. Here are a couple of questions that will help you get clear on your brand. Why is your company in business? What will set you apart from the competition?

2. Create a hook impression.

Find words that can easily explain what your MLM company does. Don’t go into your “story”. Just state enough information to get your buyer’s mouth watering and take the bait.

3. Generating Leads "schools of fish" with website involvement.

Generate a subscriber base. Get your subscribers involved in your business by creating online questionnaires, polls and forums etc.

4. Build your keywords.

Go back to your brand statement and decide on fifteen keywords that are directly associated with your brand. Use these keywords in your web copy, in you’re ad campaigns and in your literature when available.

5. Write copy that identifies your brand.

When you write information on your website, include your brand’s warm friendly statements. The internet is a very cold and impersonal place, write as if you are writing to one of your friends. Everyone has their own voice, so why not let your brand have its own voice.

6. Be available.

Let your new prospects/subscribers be able to reach you by telling them you are available to them for Network Marketing Support. But most importantly when they do, be sure, you are representing yourself and your brand as clearly as possible.

Remember Rome wasn’t built in a day. These steps will take time. Continue to ask yourself, “Will this ________ represent my brand?” If you stay in tune with what you are trying to accomplish you can’t go wrong.

© 2008 Copyright Magnetic Leadership Marketing. All Rights Reserved

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