How A Newbie Should Market Their Network Marketing Opportunity Thru Social Networking  

Posted by Roger Smith

MLM or network marketing as a whole is a marketing principle in which a product is sold through a network of distributors. Which would mean, social networking is the backbone of any MLM opportunity. If you are a part of a social network sites online such as (MySpace,YouTube,Facebook...ect) then I can guarantee that you will get a decent start with your MLM prospecting activities. For some, who do not have a strong social network background or have never considered using it, selling their opportunity is one extra and very tough first step you will need to take before your marketing efforts begins paying you in decent returns. You need social networks because MLM products and services are sold on the basis of trust.

In the broad sense of things MLM involves, and revolves around your credibility. Reason being, a person believes in you because of your honesty and he or she feels that the products or services you are promoting are authentic because a ‘credible’ source is selling it. For one-time only sales marketing this mutual trust factor works wonders.

The next step comes when customers try your company’s products/services and based on their use, and experiences positive or negative feedback will come. Now, more business will come in through resale, and positive word of mouth brings in new customers through your already existing customers. This is networking and this is how it defines the flow of your network marketing business.

If you wish to establish an absolutely new social network, you may want to try network marketing prospecting sites. These sites provide you a list of leads and clients and also assist you in strategizing your promotional campaign. Online network marketing also gives you access to global customers. Since network marketing through internet is still an evolving area, it is better to refer to some online network marketing tips before proceeding to come up with your own.

Understand that MLM involves a network of people, it is very important that each network work like an organization. There should be a common and honest team effort towards marketing the product or service to reach fruitful results with new customers. Both success and failures are important in network marketing. If one succeeds in their social network, every distributor in that particular network gets a share of that success and vice versa.

Therefore, to target success, it is important that your network shares your winning formula and you share that of your networks.

© 2008 Copyright Magnetic Leadership Marketing. All Rights Reserved


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