5 MLM Lead Capture Page Marketing Tips for Newbies and Heavy Hitters  

Posted by Roger Smith

I want everyone to consider this, if you don't have a way to get free MLM leads, you won't have nor be in a business for too long. At least not if you want to build a million dollar empire and double your income. Competition is just too strong for that. Today there are thousands of different MLM companies and many network marketers out there, that all are competing over the same prospects. Now it's time for you to step it up and it's time to demand.

Learning how to get free leads isn't enough. Say that you get 50 visitors per day to your capture page, but only 2% of the prospects opt - in for more information, because your capture page wasn’t good enough. Then you're literally throwing money down the toilet.

First you want to learn how to get free MLM leads effectively by using articles, press releases, ebooks, social bookmarking and blogs. Second: you also need to design a highly effective lead capture page.

1.) Headline:

To start with you want to write an "attention grabbing" headline, where you try to paint an emotional charged picture in the prospects head. The best way to do that is that you “Put The Promise” in the Headline, so the prospects starts to imagine what your offer could either “Gain them”, or the “Pain” they must go through if they decide to not opt-in for more information.

2.) Offer:

The stronger the offer, the bigger the chance that you get the prospects name and email address. Right away, when they arrive at your site, you want to answer the prospects biggest question: “What’s in it For Me?” You can do that by giving them for example a High value Free Report, Video, Ebook, etc on the subject that they are interested about. You can give away all kinds of stuff as long as it’s good quality content and relevant. So if the prospect arrived at your site because they searched for information on Free MLM Leads, you should probably offer a bonus related to that.

3.) Video

Even better if you also have automatic Audio or Video that starts to play when the prospects arrives at your Lead Capture Page. The reason for that is simple because people are extremely busy these days, so you only have a few seconds to snap their attention, otherwise they will leave. Another benefit with Audio and Video is that it also makes your Lead Capture Page more personal and different, so you stand out more from all the “masses” out there.

4.) Bullets

The next thing you do on your Lead Capture Page is to list some of your best benefits where you give away some of the content but not giving away the actual secret, so you want your “bullet points” to be blind. You should also try to get your “bullet points” (Same as the Headline) to create the 2 biggest motivators of mankind, which is “Fear Of Loss” and “Gaining Pleasure”. The reason for that is because that, every action people take in their life is either because of one of those 2 powerful motivators.

5.) Opt-In Form

You want to have 2 Forms on the Lead Capture Page where your prospects can leave their name and primary email address is because all people are different. Some people react faster then others, so for the “Fast Reactors” you want to have a Form on the top of your Lead Capture Page, just a bit down below the Headline. The key is to have the Form high enough so that your prospects can see the Form as soon as they arrive to your site. For the more "I need to think more about it" prospects, that needs more information and who are “Slow Pokes” you want to have a second form. So for those kinds of prospects you expand your offer and add a second Form.

Designing a highly effective Lead Capture page as described above, and becoming an expert on acquiring Free MLM Leads, will not only take your MLM business to the next level. You can also easily sell your own How To get Free MLM Leads information product to the millions of network marketers out there, that has no idea on how to do this effectively.

© 2008 Copyright Magnetic Leadership Marketing. All Rights Reserve


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